BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2084 |
| INDUSTRY: | WINE,BRANDY AND BRANDY SPIRITS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 10 |
|
1997 SALES FOR THE INDUSTRY: $ 4179 (Total Sales in $Millions) |
|
OPERATING MARGIN: 17.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 163.0 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 19.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: LVMH MOET HENNESSY -ADR |
29.6 | 9.4 |
| #2: CANANDAIGUA BRANDS -CL A |
27.2 | 8.0 |
| #3: LVMH MOET HENNESSY -ADR |
19.9 | 16.2 |
| #4: MONDAVI ROBERT CORP -CL A |
7.2 | 12.4 |
| Total of #1-4: | 83.8 | 10.6 |