Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 2086 | 1994 | Coke and Pepsi have slashed prices to retailers by as much as 30% in regions where Cott is strong. Coke has also increased payments and other incentives to retailers to get them to display its products more prominently. |
| 2 | 2771 | 1986 | A new Hallmark financial incentive program offers retailers credits, discounts and other goodies. To qualify, retailers must keep other companies' cards off racks purchased from Hallmark. |
| 3 | 3089 | 2004 | Suppliers Mattel Inc., Hasbro Inc., Leap Frog Enterprises Inc., and Lego AG are releasing a set of holiday toys to be sold exclusively at Toys 'R' Us stores – and footing the bill to advertise them on television. |
| 4 | 4724 | 1987 | Competitors are trying to wrest agencies away from American's Sabre, even offering to pay their legal fees if American sues to enforce its contracts. |
| 5 | 8000 | 1987 | Consumer Dental's dentists waive a patient's copayment or deductible for care received, and accept the insurance reimbursements as payment in full. Opponents say this overcharges the insurance co., but CD says its dentists charge less to begin with. |
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