Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INTRODUCTORY OFFER SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 2911 | 1988 | Valvoline will offer its franchisees rates 4 to 5 points lower than are available to franchisees of competitors. |
| 2 | 3711 | 2009 | The auto industry is trying to combat the fear among some buyers that they might lose their job and be unable to make car payments. Hyundai Motor in January launched its "Assurance" campaign. The goal is to allay fears of a large purchase during a time of widespread layoffs. Hyundai's program allows buyers who lose their jobs to return a vehicle without taking a hit on their credit score and obtain a refund of up to $7,500, consisting of their down payment and amount of loan paid down. The program is effective after two payments. Hyundai extended the program to cover three months of car payments so that people who lose their jobs can keep their vehicle for that period. |
| 3 | 6141 | 1990 | To procure credit card customers, AT&T will reportedly waive its annual fee at least for the first year and will charge an interest rate of about 14% to 15%, well below the industry leaders. |
| 4 | 6141 | 1993 | The card that really shook the business up was the AT&T universal card, which is a little over three years old now. They've got the calling card feature which they like to promote but the real appeal was the free for life for the charter memberships in the first twelve months and that really attracted a lot of card holders. |
| 5 | 6211 | 1998 | The top eight e brokers are expected to spend more than $1 billion on advertising over the next year. Many are offering new customers $75 to $100 sign-up bonuses. |
| 6 | 7900 | 1988 | Badger Pass guarantees that you will be able to ride a chair, navigate a turn and a stop at the end of your beginner's lesson, or you can get a refund or another beginner's lesson free of charge. |
| 7 | 7999 | 1998 | Harrah's advertises that new customers to the casino can play slot machines for an hour. If they lose, the casino will refund their money up to $100. The catch is that the refund arrives by mail, in the form of a voucher for another trip to the casino. |
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