Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 6512 | 1991 | Free rent is a frequent come-on for commercial developers–sometimes stretching 24 months into the life of a lease. |
| 2 | 7011 | 2006 | In order to lure in summer travelers despite rising gas prices, hotels and attractions offered promotions related to fuel purchases. Members of BedandBreakfast.com offered travel vouchers, gas cards and discounts based on engine power. |
| 3 | 7011 | 2006 | In order to lure in summer travelers despite hefty gas prices, hotels and attractions offered promotions related to fuel purchases. The Holiday Inn Orlando North offered $25 gas cards while Hawthorn Suites Universal offered a $10 card. |
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