Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Chrysler is trying to cut through the confusing clutter of rebate deals by assuring buyers of certain models that if the $1000 rebate offered today on those vehicles rises during the current model year, they'll get a check for the difference. |
| 2 | 3711 | 2008 | In December, Hyundai started a program that allows buyers who lose their jobs in their first year of ownership to return their car with no harm to their credit. In March it juiced up the deal, offering to make three months of payments before reclaiming the car. Sales rose 0.5% in the first quarter. General Motors and Ford have since started similar plans |
| 3 | 5311 | 1989 | Montgomery Ward has begun a program in which people who bought a product that is advertised for less elsewhere are compensated for the difference. The product must only be comparable. Last year, Montgomery Ward expanded its price-matching policy from its electronics & auto-supply departments to all items in its stores. |
| 4 | 5311 | 1989 | On March 1, Sears instituted a price-matching policy as part of its move to "everyday low pricing." |
| 5 | 5411 | 1991 | Safeway has a Hot Buy guarantee. If you find a lower advertised price on any HOT BUY item this week, let Safeway know and they'll match that price. Item must be the same Size, Brand and Quality. |
| 6 | 5731 | 1989 | If a customer finds the same product selling elsewhere for less than he or she paid, Circuit City says it will refund 110% of the price difference. Much of the inherent anxiety of picking up a big ticket item at more than lowest price was relieved. |
| 7 | 7011 | 1988 | Squaw is guaranteeing short waits for lines on the slopes. If the average wait is longer than 10 minutes, you get a full refund and ski free for the rest of the day. |
| 8 | 7372 | 1990 | Borland is offering Quattro Pro to 1-2-3 users for $99.95–a $395 savings. It is also promising all money back if the buyer isn't "completely satisfied" within 60 days. |
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