Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 5300 | 2007 | Amazon launching new services, including Amazon Prime, to draw new consumers. The service offers unlimited two-day express shipping for free and overnight shipping for $3.99 for customers who pay a $79 yearly fee. |
| 2 | 6211 | 2000 | American Express offers free trade for those with more than $100,000 in assets and unlimited free purchase orders for those with more than $25,000. The freebie has attracted a lot of customers, however the site is better suited for long-term investors. |
| 3 | 6211 | 2000 | American Express is offering commission-free online brokerage accounts for customers with at least $100,000 in assets. American Express will charge fees through its financial advisors who do planning and consulting. |
| 4 | 6211 | 2000 | The most notable of American Express Brokerage improvements is that account holders with over $100,000 of assets with AmEx don't have to pay commissions on either the buy or the sell side. If you have $25,000-$100,000, you won't have to pay commissions when buying, but $14.95 will be levied when you sell. |
| 5 | 6552 | 1988 | San Jose developers are offering 30% discounts on 10-yr leases & helping w/ tenants' moving bills. As more banks dump property, prices fall further. |
| 6 | 7999 | 2008 | In general the steepest discounts can be found at ski areas such as those in the Rocky Mountains that rely largely on visitors flying from distant locations. Some resorts are offering flight deals to boost long-haul visitors, who tend to stay longer and spend more on extras like ski lessons. Airfare specials like a $238 round-trip ticket on Delta from New York's LaGuardia Airport. The offer, which also includes other destinations, is good through March, and tickets must be purchased online at least 21 days before flying. |
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