Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 2000 | 2008 | Supermarkets push back against food companies that are reporting profit increases. The pressure isn't limited to price cuts. Some retailers demand concessions such as better service, more leeway in discounting and special promotions. |
| 2 | 2300 | 2009 | The recession is testing the relationship between retailers and apparel suppliers as vendors seek better deals despite retailers suffering from the downturn. Vendors' concerns about their solvency have already compelled them to push back at retailers on the "markdown dollars" they have to share. Retailers seek, or require, vendors to shoulder some of the revenue that was lost through discounting by providing allowances or credits. |
| 3 | 2330 | 2009 | When Saks Fifth Avenue slashed prices by 70% on designer clothes before the holiday season even began, shoppers stampeded. Last year, Saks informed Falls (a dress designing duo) and other designers that they would be expected to cover some of the cost of Saks's price-cut decisions. Saks says the designers weren't asked to shoulder the full burden of its extreme discounting at year's end. |
| 4 | 6021 | 2002 | Alliance regularly waives finance charges and late fees to keep customers. |
| 5 | 7011 | 2009 | Eager to boost revenue and perhaps emboldened by the success airlines have had adding fees, many hotels are raising fees and hitting customers with more surcharges that don't show up next to room rates. But hotels are always wary of being seen as trying to gouge customers, and the good news for travelers is that you can often complain your way out of the fees. At the Howard Johnson in Middletown, R.I., a desk clerk says he is authorized to remove the charge if customers complain. |
| 6 | 8200 | 1991 | Prestige private colleges virtually all offer the same financial-aid formula, where advertised prices of $20,000 a year end up being around $11,000 on average. |
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