Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 0 | 1991 | Many think that brand name power is weakening. Retailers are forcing companies to divert dollars from advertising into costly trade promotions, such as payments for space on store shelves. |
| 2 | 1542 | 1988 | San Jose's new downtown developers are offering 30% discounts on 10-yr leases & helping with tenants' moving bills. |
| 3 | 2000 | 1989 | Supermarkets often charge failure fees to pay for yanking unsuccessful products from shelves. |
| 4 | 2000 | 2007 | Slotting allowances are paid by producers to retailers to secure a set amount of shelf space. |
| 5 | 2032 | 1989 | To encourage supermarkets to carry them, Campbell is guaranteeing that all new products will meet sales goals w/in six months or Campbell will take back unopened cases from warehouses. |
| 6 | 5511 | 2009 | AutoNation, Inc., the largest U.S. car-retailing chain, plans to offer customers who use clunker bucks to buy a new vehicle an extra $100 for every mile-per-gallon improvement they make replacing an old car with a new one. |
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