Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 1521 | 2004 | Under the new homeowners programs, when a protected homeowner sells, regardless of whether for a loss or profit, if the index of house prices in that Zip code has declined during the period of occupancy the owner is paid the percent drop in that decline multiplied by the amount of equity protected. Thus homeowners could potentially reap a net gain from the program if they sell the house at a profit while the neighborhood index declines more than 1.5%. |
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