Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT DOLLAR AMOUNT BASED ON REACHING STATED PURCHASE TARGETS
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6211 | 2000 | The most notable of American Express Brokerage improvements is that account holders with over $100,000 of assets with AmEx don't have to pay commissions on either the buy or the sell side. If you have $25,000-$100,000, you won't have to pay commissions when buying, but $14.95 will be levied when you sell. |
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