Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / PERIODS OF PRODUCT TRANSITION
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 7372 | 2009 | Microsoft Corp. announced a plan to encourage personal-computer users to move to a much anticipated new version of its operating system, Windows 7. Microsoft said any consumers who buy new PCs running its current Windows Vista operating system between Friday and Jan. 31 will receive free upgrades to Windows 7. The Windows 7 Upgrade Option is designed to keep shoppers from snapping their wallets shut until new PCs come out in October preinstalled with Windows 7. |
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