Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / COSTS OF SUPPLIES THE CUSTOMER USES WITH THE PRODUCT
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 3711 | 2006 | As gas prices rose, especially in key markets like California and Florida, General Motors introduced a promotion which would cap gas at $1.99 a gallon for the buyers of new full-size sport-utility vehicles and midsize cars for one year. Customers will receive a monthly credit to a prepaid fuel card for the difference between $1.99 and the average price of premium gas in their state. This will be calculated on the miles they drive, as calculated by the OnStar system. |
| 2 | 3711 | 2008 | Earlier this year, Chrysler LLC, responding to rising fuel prices, took the unusual step of introducing a gasoline card that locked in costs for buyers of new vehicles at $2.99 per gallon for three years. |
| 3 | 4813 | 2001 | Eight million phones went at bargain prices in China, he says. "Motorola dumped 6 million into China. Ericsson dumped close to 2 million." China was a logical place to sell off phones, especially for Motorola, says an analyst with a research firm . "Motorola and Ericsson have lost a ton of cash on their handsets. China is Motorola's stronger market, not Europe or the U.S.," he said. |
| 4 | 4841 | 2000 | Satellite TV offers a number of advantages over cable. Its digital signal provides a vastly improved picture and clear, CD-quality sound. It also has virtually unlimited capacity, with providers currently advertising up to 500 channels. That means you can get expanded basic service, with everything from A&E to ZDTV, for about $40 a month, and as many seasonal sports packages and movie channels as you're willing to pay for. Satellite TV often is cheaper on a month-to-month basis than cable. Of course, you must buy the dish and the VCR-size black box that decodes the signals, at prices starting around $100 and going as high as $400. But the satellite companies, EchoStar and DirecTV, offset the cost by offering frequent promotions that rebate part or all of the equipment and installation charges when you agree to a year's subscription. DirecTV, for example offered $99 cash back and free installation in some markets where Time Warner blacked out ABC, and got more than 25,000 takers within the first 12 days. |
| 5 | 7032 | 2009 | Lake Powell Resorts in Page, Ariz., is offering seekers of a houseboat adventure their “Gas on Us” promotion package this summer. Standard rentals will receive a $50 gas credit per day, deluxe rentals will receive $75 per day, and luxury houseboat renters will receive $100 per day. The luxury vessels sleep from six to 12 passengers. Amenities onboard include hot tubs, upgraded kitchens and home-theater systems. |
| 6 | 7996 | 2006 | Rising gas prices were predicted to slow travel in the early summer of 2006 but it was expected to rebound as consumers became less price sensitive. In order to prevent a drop-off in ticket sales, Six Flags and Cedar Fair are offering discount tickets and senior specials. Six Flags is linking discounts to gas prices. |
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