Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / RECRUIT OTHER CUSTOMERS ON THE COMPANY'S BEHALF
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 3652 | 2004 | Since the introduction of JumpStart, Universal competitors have roughly doubled the size of their discounting programs, including co-op and product-placement payments. |
| 2 | 3652 | 2004 | Universal also stopped giving music retailers so-called co-op advertising payments. The money is supposed to be used by retailers to buy local advertising highlighting the label's current titles – but in practice, co-op money is viewed by many in the industry as a subsidy to keep struggling retailers out of the red. |
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