Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO USE LESS RESOURCES IN THEIR REGULAR PURCHASES
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 4911 | 1988 | Some power companies have given rebates to customers who buy energy-efficient refrigerators. |
| 2 | 7841 | 2002 | Blockbuster may offer a discount of a couple of dollars a month for customers who agree to have their credit cards automatically charged the monthly fee. |
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