Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / A SPECIFIC CUSTOMER SEGMENT
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 2000 | 2008 | Supermarkets push back against food companies that are reporting profit increases. The pressure isn't limited to price cuts. Some retailers demand concessions such as better service, more leeway in discounting and special promotions. |
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