Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 2000 | 1987 | Because many products are competing on the shelves for supermarket space, companies made payments of $800 to $1,100 per new item per store to ensure shelf space last year. |
| 2 | 4813 | 1997 | AT&T's One Rate Plus plan offers 10 cents per minute on any long-distance call at any time, plus a $4.95 per month fee that is sometimes waived for 2 or more months. You have to ask for the plan over the phone, negotiate for it or you won't get it. |
| 3 | 6021 | 2002 | Last December, Bank One (ONE ) Corp. stopped a $3 charge for basic checking-account customers to use a branch teller when it discovered that customers were leaving it for rivals. |
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