Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / SOFTEN THE IMPACT OF PRICE CHANGE
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 4512 | 2007 | Many airlines may give refunds for customers who bought a ticket directly from the airline shortly before the listed price drop. Alaska, JetBlue, Southwest, United and US Airways all offer full price difference. Other airlines deduct change fees. However, passengers seeking a refund have to call while the new price is still in effect. |
| 2 | 6289 | 2001 | Often high fees on money funds reduce their yields to the point that investors in those funds are getting next to nothing on their cash. Often yields are less than 1% due to expenses. In about half of accounts, fees are waived. |
| 3 | 8221 | 1995 | George Washington University gives more than half its 5500 full-time students discounts in the form of cash grants; just 5 years ago, only one in 7 received grants. |
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