Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A SINGLE-YEAR ROUND PRODUCT
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6021 | 2004 | Citigroup said it will start giving away as much as $200 to customers who open a checking account online, agree to a minimum balance and make a series of online bill payments. |
<< Return to Choice 3