Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / SET UP CHARGES
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6021 | 1989 | Union Planters launched a new account designed for the "thirty-something" crowd with services that include a credit card and line of credit with no annual fees, and a full percentage point off on installment loans. |
| 2 | 6141 | 1985 | Sears won't be charging Discover cardholders any fee during the card's first two years. Amoco is allowing its subscribers of its MultiCard to get Visa or Mastercards without a fee. |
| 3 | 7273 | 2009 | In December, Infusionsoft, a Gilbert, Ariz., maker of sales software for very small businesses, sent its sales force out with a new promotional message for its struggling market: a "double your sales guarantee." Customers can request a refund of upfront costs- which run about $4000- if Infusionsoft's software doesn't help them double sales in a one-year period. Additional monthly fees, which vary depending on the number of users, aren't refundable. Customers must agree to use the software to its full capacity, inputting customer data and setting up tools designed to capture sales leads. And even if customers don't truly double sales, a CEO adds, he hopes they'll see a marked improvement and keep the software anyway. |
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