Reduce Price to Improve Revenues and Margins

CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE

A. Product Purchased Segments

Volume Purchased Segment

No.	SIC	Year	Notes
1	3571	2002	Hewlett-Packard will retain its market share leadership by bundling PCs with other products and services for companies, by competing on price, and by innovating for consumers.
2	4512	2006	In order to generate consistent revenue and foster loyalty, many North American airlines are considering prepaid pass programs. Cathay Pacific Airways offers a 21-day pass that lets you fly between 18 cities in Asia starting at $1299.
3	5812	2009	Restaurant chains are offering more aggressive promotional deals as they try to tempt diners in lean times. Starbucks is offering breakfast deals in which consumers can get an oatmeal and a latte or a breakfast sandwich and a coffee for $3.95.
4	6211	2000	American Express offers free trade for those with more than $100,000 in assets and unlimited free purchase orders for those with more than $25,000. The freebie has attracted a lot of customers, however the site is better suited for long-term investors.
5	7514	2005	Seeking to appeal to summer road trippers, Avis is offering $75 off a long-term rental of a convertible or roadster in the New York and Tri-State area.