BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 7841
INDUSTRY: VIDEO TAPE RENTAL
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
7
1997 SALES FOR THE INDUSTRY:
$ 14175

(Total Sales in $Millions)
OPERATING MARGIN:
13.3
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
156.6
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
80.4
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
VIACOM INC -CL B
93.2 2.6 8.7
#2:
HOLLYWOOD ENTMT CORP
3.5 1.9 4.4
#3:
MOVIE GALLERY INC
1.8 0.6 3.8
#4:
VIDEO UPDATE INC -CL A
0.6 5.1 7.6
Total of #1-4: 99.2 2.5 8.5

Industry Measures

Quartile Ranking

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