VIDEO PROJECT: PRODUCTS AND SERVICES
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Video #29: Approaches to Performance Innovation
Video #78: Competing Against Low-End Competition Part 1
Video #79: Competing Against Low-End Competition Part 2
Video #33: Convenience Innovations
Video #15: Definition of Convenience
Video #13: Definition of Function
Video #22: Definition of Next Leaders
Video #20: Definition of Performance Leaders
Video #16: Definition of Price
Video #21: Definition of Price Leaders
Video #14: Definition of Reliability
Video #19: Definition of Standard Leaders
Video #56: Design to Value as an Approach to Cost Management
Video #26: Example of the Customer Buying Hierarchy at Work
Video #27: Full Description of How the Customer Buying Hierarchy Works
Video #23: Full Explanation of Price Points and Competitor Types in a Market
Video #31: Function Innovations
Video #38: More On Performance Versus Price in Hostility
Video #69: Overview of Products and Services Part 1: How to Look
Video #70: Overview of Products and Services Part 2: What to Expect
Video #71: Overview of Products and Services Part 3: What to Do
Video #37: Performance Innovation Tradeoffs in Hostility
Video #28: Performance Versus Price in a Hostile Market
Video #24: Price Point Specialists in Hostility
Video #36: Probable Priorities for Innovation in Hostile Markets
Video #35: Reliability Innovation Versus Convenience Innovation in Hostility
Video #32: Reliability Innovations
Video #18: Short Description of Types of Industry Leaders
Video #25: Short Explanation of Customer Buying Hierarchy
Video #30: The Customer Cost System for a Manufactured Product
Video #12: The Definition of Value
Video #1: The Two Best Consultants in the World
Video #34: Types of Product Innovations That Reduce Customer Costs
Video #17: Value and the Customer Buying Hierarchy
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