Audios
Overall Introduction
The Audio Tips are one of the Tools on StrategyStreet. We prepared them for our subscribers who prefer to learn by listening. Each Audio Tip is a description of a pattern in business. We organize these Audio Tips around the four activities that StrategyStreet supports:
- Segmenting customers
- Developing new products and services
- Developing a pricing policy
- Managing the cost structure
Each Audio Tip lasts from one to two minutes. Each appears in the context of a Basic Strategy Guide step or in a subject discussion on the Advanced Site.
The themes for the Audio Tips in each activity are as follows:
Segments Audio Tips
Objective: Find target customers and their needs
Content:
- The size of a customer relationship
- Volatility in the market
- Weakness of competitors
- Target segments and customers
- The physical, emotional and intellectual needs of the target customers
Products and Services Audio Tips
Objective: Develop improvements in the Company’s product offering
Content:
- Avoiding Negative Volatility
- Understanding customer costs
- Using innovation to save customers’ costs
- Developing new products and services by adding knowledge, reducing resources or improving experience
Products and Services Audio Tips >>
Pricing Audio Tips
Objective: Set price for each target customer relationship
Content:
- Forecasting direction of future prices
- Determining Company pricing objectives and plans
- Using the components of the price to change the pricing level
Costs Audio Tips
Objective: Develop a cost structure to a produce good return on investment
Content:
- Identifying shortfalls in performance
- Making improvements in rates of costs and approaches to managing functional costs
- Measuring current Productivity
- Creating Economies of Scale by improving Efficiency and Effectiveness