TEST YOUR KNOWLEDGE: PRICE POINT COVERAGE
Answer to Question 1: Both the product and the company are Performance Leaders.
Answer to Question 2: Sherwin-Williams is a Standard Leader company producing Performance Leader (Martin-Senour), Standard Leader (Sherwin-Williams), and Price Leader (Dutch Boy and Kem-Tone) products.
Answer to Question 3: Network TV is the Standard Leader product for advertising. Cable channels are Price Leaders.
Answer to Question 4: Merrill Lynch is a Standard Leader company introducing a Performance Leader product in the CMA.
Answer to Question 5: The private label goods are Price Leader products.
Answer to Question 6: The micro co-generation plant is a Next Leader product offering the user unique benefits and low prices.
Answer to Question 7: Coleman is a Standard Leader competitor in the camping industry. Its new boat was a Next Leader product that became a Standard Leader product in its industry.
Answer to Question 8: Royal Crown is a Standard Leader company introducing a Performance Leader product in its draft cola.
Answer to Question 9: Marlboro is a Standard Leader product competing here against Price Leader discount products.
Answer to Question 10: Blockbuster is a Standard Leader company in the video rental market. It introduced Standard Leader products in other industries in competition with much larger Standard Leaders.
Answer to Question 11: Malt-O-Meal is a Price Leader company selling Price Leader products.
Answer to Question 12: P&G is a Standard Leader company introducing a Price Leader product.
Answer to Question 13: Microsoft is a Standard Leader in the business software market. However, in this database market the company operates as a Price Leader competitor.
Answer to Question 14: HealthInfusion is a Next Leader company. It has unbundled the product, eliminating expensive hospital services not needed by its customer segment. In return, it adds back the benefit of home visits.
Answer to Question 15: While, on price per coupon, Catalina appears to be a Performance Leader product. On price per converted customer the product is a Next Leader.
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