BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 4833 |
| INDUSTRY: | TELEVISION BROADCAST STATION |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 29 |
|
1997 SALES FOR THE INDUSTRY: $ 15351 (Total Sales in $Millions) |
|
OPERATING MARGIN: 22.7 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 214.9 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 18.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: CBS CORP |
34.9 | -1.9 | 2.9 |
| #2: BRITISH SKY BRDCSTG GP -ADR |
13.8 | -68.2 | 138.2 |
| #3: GRUPO TELEVISA -SPON ADR |
11.4 | 38.5 | 34.8 |
| #4: GAYLORD ENTERTAINMENT |
5.4 | 29.3 | 21.0 |
| Total of #1-4: | 65.5 | 7.2 | 10.6 |