Reduce Price to Improve Revenues and Margins

CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE

C. Competitive Supplier Segments

Targeted Competitor Segment

No.	SIC	Year	Notes
1	2330	2007	As prices for luxury goods soar, many online services have developed to loan out designer goods. Watch My Wrist began renting high-end watches and jewelry.
2	3695	2001	TiVo does have one big advantage. If you don't want to pay its $10 monthly fee forever, you can make a one-time payment of $199. UltimateTV does not have that option.
3	4812	2009	Virgin Mobile USA Inc. matched its rivals with a $50 unlimited wireless calling plan. The Warren, NJ provider over prepaid wireless service cut its "Totally Unlimited" plan by $30 to put it on par with similar plans offered by a number of prepaid players.
4	5331	2008	Retail price wars start early for Christmas toy sales. Amazon and the individual toy sellers it promotes match Wal-Mart's low prices, but the discounts were offset by shipping charges.
5	7375	2002	Microsoft is launching a new advertising campaign to persuade America Online customers to switch to their Internet service, Microsoft Network. MSN will offer $50 rebates and a month's free service with a 12-month contract for those who change from AOL.