Strong Competitor
A strong competitor is a company that gains unit market share during a period of time. For example, if a market has a unit Compound Annual Growth Rate
(abbreviation: CAGR) of 5%, and Company "A" has a unit CAGR of 7%, then Company "A" is strong.
(See also Weak Competitor)
Example 1:
Celotex is 26% larger in 1995 than it was in 1991. The market is only 11% larger. The company's share gain is attributable to Large and Medium Customers feeling snubbed by Tier 1 suppliers. (Year 1995-SIC 3270)
Explanation: Celotex has gained more volume than the industry and is a Strong Competitor.
Example 2:
Introduced two years ago, A&W's cream soda has already captured better than 50% of the national market for cream soda. (Year 1989-SIC 2086)
Explanation: A&W has grown far faster than the market and is a Strong Competitor.
Example 3:
Shaw, Inc. has more than 50% market share, which is up about 20 percentage points from a year ago. The company has long been the low-cost producer in its industry; customers value the good price. (Year 1996-SIC 3498)
Explanation: Shaw is gaining share in its market and is a Strong Competitor.
Example 4:
Emerson surpassed General Electric as the leading supplier for appliances in the 1980s, exploiting its advantages as a low-cost producer and as an independent supplier that, unlike GE, did not compete with its customers. (Year 1989-SIC 3621)
Explanation: Emerson gained share in the appliance market and is a Strong Competitor.
Example 5:
One of every three caskets sold in this country carries Hillenbrand's Batesville Casket label, up from one in seven 12 years ago. (SL 205 1988 3995)
Explanation: Batesville Casket is a Strong Competitor in the casket industry. It has gained share steadily.