BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 6022
INDUSTRY: STATE COMMERCIAL BANKS
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
2
1997 SALES FOR THE INDUSTRY:
$ 29

(Total Sales in $Millions)
OPERATING MARGIN:
-3.6
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
1451.4
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
-7.6
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
FIRST AMER FINL CP CA
69.9 4.9
#2:
FRANKLIN RESOURCES INC
30.1 -1.5
#3:
NA
NA NC
#4:
NA
NA NC
Total of #1-4: 100.0 -0.3

Industry Measures

Quartile Ranking

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