BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 3949 |
| INDUSTRY: | SPORTING & ATHLETIC GOODS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 32 |
|
1997 SALES FOR THE INDUSTRY: $ 4465 (Total Sales in $Millions) |
|
OPERATING MARGIN: 5.6 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 57.3 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 13.2 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: CALLAWAY GOLF CO |
18.9 | 27.6 | 44.4 |
| #2: ICON HEALTH & FITNESS INC |
18.7 | 111.2 | 6.6 |
| #3: K2 INC |
14.5 | 10.8 | 12.1 |
| #4: CML GROUP |
7.6 | -87.9 | -67.5 |
| Total of #1-4: | 59.7 | 3.8 | 9.8 |