Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: STD LEADER VS PRIVATE LABEL SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge (
   No Examples)

3. Change the List Price (
   No Examples)

4. Change the Optional Components of Price

   • Waive fees or make a one time or periodic payment Examples>>

<<Return to Choice 2