Reduce Price to Improve Revenues and Margins

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION

3. Reward Customers

Shift demand to more favorable place or time

No.	SIC	Year	Notes
1	3711	2001	General Motors Corp.'s decision to keep its factories running and to fire up a massive sales blitz, featuring 0% financing for the next five years is widely credited with helping the U.S. economy avert a deeper slump following to the September 11 attacks.
2	4522	2006	In response to increasing demand, companies which offer fractional ownership of private jets are offering incentives to reduce the risk of overbooking. Flexjet is offering discounts up to 25% for flying on off-peak days.
3	5611	2009	In March, apparel retailer Jos. A. Bank Clothiers Inc. offered to refund as much as $199 of a suit's price and allow customers to keep it if they are laid off through early summer.
4	7011	2001	The Amsterdam Hospitality Group slashed rates about 30% to 40% to attract consumers bitten by the recession bug. The December 2001 average rate of $157 a night is down from $194 prior to September 11.
5	7011	1988	At Mt. Reba, parents can get free lodging and skiing for children 12 and under when staying midweek in a Bear Valley hotel room, condo or home rental.