Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS MAKING HIGHER THAN AVERAGE USE OF CAPACITY
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4512 | 1987 | American to erase the biggest benefit of the new discount fares – the lenient two-day advance-purchase requirement. The two-day advance purchase requirement makes it possible for virtually anybody to use the fare – even business travelers. |
| 2 | 7832 | 2007 | As part of an effort to boost revenues and keep the doors open, some outdoor theaters are charging patrons for bringing in food and beverages. If they sneak in food, they may be fined. The ultimate goal of these charges is to discourage outside food and encourage patrons to use the profitable concession stands. As drive-ins struggle to stay open, this may be the only way to ensure profitability and pay for improvements. |
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