Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4512 | 1985 | Many business travelers, who account for about 2/3 of the passengers flying the corridor, say they're often stuck with the $89 fare because the discount tickets are unavailable or offered at inconvenient times. Due to ticket restrictions, business customers (frequent users) often charged more for flights. |
| 2 | 7372 | 2004 | Some companies are shifting to Linux and other open source software, in which bug fixes and upgrades can be downloaded free. Linux customers are not immune from pressure, though: Red Hat Inc. will stop providing updates for its original version of Linux in April 2004, partly to spur upgrades to a new edition that includes updates and product support-and costs more. |
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