Raise Prices to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION

CHOICE 3 COMPONENTS: SET LIMITS ON THE USAGE OF THE PRODUCT

No. SIC Year Notes
1 7372 2009 Microsoft has told PC makers the $50 Starter Edition will be available only for netbooks with screen sizes smaller than 10.2 inches and chips that aren't capable of playing most games or watching video. Larger netbooks would have to use Windows 7 Home Premium, which would add $200 to a unit's cost.
2 7996 1999 A child's ticket to Disneyland is now $29, a senior's $37, both $1 increases.

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