Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENT: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2033 | 1990 | Before the Florida freeze, Brazil cut orange juice prices, hoping to increase its market share & dispose of its huge crop. But it suspended export permits Tuesday, hoping to force up the price of futures contracts for juice concentrate. Raise price where little competition. |
| 2 | 9221 | 2007 | To deal with a parking crunch, Portland raised rates to 75 cents for some prime downtown spots that had been free and abandoned time limits. The move has encouraged more drivers to use underutilized parking garages away from the main routes. |
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