Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 3021 | 2002 | In 2000, the retail footwear industry was overbuilt, forcing many stores to shut down. With less venues to sell its products, K-Swiss limited the amount of product placed on store shelves. Retailers were less likely to mark down K-Swiss products since there was less available; and that was positive for the brand in the long run. |
| 2 | 3400 | 2002 | All-Clad, a popular cookware company, insists its flagship line be excluded from storewide sales. "It's intriguing that in a market where self space is limited, they're able to bully their dealers," says editor of a cooking site. |
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