Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: SET A PRICE CAP
| No. | SIC | Year | Notes |
| 1 | 4512 | 1986 | TWA has new fares allowing round-trip travel from NY to London, Paris, Brussels, and Amsterdam for less than $400 – a reduction of as much as 46% from TWA's current coach fares. But restricting fares to travelers between ages 12 to 24. |
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