Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / REDRESS A FAILURE BY THE COMPANY
CHOICE 3 COMPONENT: SET A PRICE CAP
| No. | SIC | Year | Notes |
| 1 | 4841 | 2006 | As TiVo and DVR technology allow viewers to skip commercials, advertisers are increasingly concerned about whether their ads are actually being viewed. TV networks often offer minimum-audience guarantees for advertisers but as new Nielsen technology debuts that will rate commercial viewing, networks may follow the path of the Weather Channel and offer guarantees for advertising. |
| 2 | 5411 | 2005 | Many large supermarkets still employ a high-low pricing policy but have been narrowing the gap between everyday and promotional prices. Albertson's launched a program called "Check the Price" which reduced the everyday price of price-sensitive items customers buy frequently. They have since doubled the number of items which fall under the price cuts. |
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