Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: SET A PRICE CAP
| No. | SIC | Year | Notes |
| 1 | 4841 | 2006 | With the help of Nielsen ratings for TV commercials, the Weather Channel offered a deal to Starcom USA clients guaranteeing a specific audience level for their commercials. Starcom views the project as an experiment, should it be successful, it may push for a similar deal from other networks. |
| 2 | 6331 | 1991 | To avoid volatile commercial-property and casualty rates, some firms try offering more three-year contracts, sharing some risk by locking in premiums for nervous clients. |
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