SELF TEST #7: Wins and Failures in a Marketplace

Test #1:

You compete in a market where sales are growing 7% a year. Define a strong competitor and give an example of your definition. Also, define a weak competitor and give an example of your definition.

Test #2:

Define a "win" and give an example in any market.

Test #3:

Define a "failure" and give an example.

Test #4:

You are in the scheduled airline transportation business and your customer is a consumer. Are wins or failures more likely to drive the majority of share in your business?

Test #5:

Why is failure the most common cause of volatility in hostility?

Test #6:

What is a "weak win"?

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