SELF TEST #26: Identify the Profit Increase from the Improvement in the Mix of Customers

Test #1:

What types of customers, by profitability, are there?

Test #2:

How would the Company estimate the likely profitability of a customer it does not serve?

Test #3:

Should a company refuse to serve a Very Large customer with prices so low that the customer is almost certain to be a Non-core customer?

Test #4:

How does an improvement in customer mix help the Company close its financial performance gaps?