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CHOICE 1: Raise Price with No Change in Performance and Cost

CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW PRICE INCREASE

CHOICE 3: CHANGE A COMPONENT OF PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

  1. Change the Benefit Package
    (no examples)

  2. Change the Basis of Charge Examples>>

  3. Change the List Price

    1. On Main Product Examples>>

    2. On Support Product Examples>>

  4. Change the Optional Components of Price:

  • Add an extra fee on top of variable charge Examples>>

  • Set or raise minimum purchase requirements Examples>>

  • Eliminate forms of discount Examples>>

<<Return to Choice 2

<<Directions to Raise Price