The StrategyStreet Process

We explain this concept in:

Board of Directors

Question 1: Who are the customers who will allow us to earn our cost of capital?
Question 2: How will we increase our market share with these Core customers?
Question 3: What portion of our current and future sales goes to our Core customers?

Basic Strategy Guide

Step 12: Develop new need-based segmentation

Advanced Site

Improve Segments: Create New Customer Segments

Improve Segments: Directions to Create New Customer Segments

Improve Segments: Innovation Ideas