BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2676 |
| INDUSTRY: | SANITARY PAPER PROD (DISP. DIAPERS) |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 11758 (Total Sales in $Millions) |
|
OPERATING MARGIN: 12.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 70.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 4.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: PROCTER & GAMBLE CO |
86.0 | 19.4 |
| #2: PARAGON TRADE BRANDS INC |
4.8 | 6.8 |
| #3: PLAYTEX PRODUCTS INC |
4.3 | 15.3 |
| #4: DRYPERS CORP |
2.4 | 10.5 |
| Total of #1-4: | 97.5 | 17.9 |