BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 3021
INDUSTRY: RUBBER/PLASTIC FOOTWEAR (ATHLETIC)
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
9
1997 SALES FOR THE INDUSTRY:
$ 15298

(Total Sales in $Millions)
OPERATING MARGIN:
11.0
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
42.0
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
10.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
NIKE INC -CL B
60.1 25.2 33.7
#2:
REEBOK INTERNATIONAL LTD
23.8 26.6 17.0
#3:
FILA HLDGS S P A -SPON ADR
9.3 9.3 8.9
#4:
CONVERSE INC
3.1 9.0 17.6
Total of #1-4: 96.3 23.1 26.3