BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC:	3021
INDUSTRY:	RUBBER/PLASTIC FOOTWEAR (ATHLETIC)

BENCHMARKS FOR THE INDUSTRY

NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
9

1997 SALES FOR THE INDUSTRY:
$ 15298

(Total Sales in $Millions)

OPERATING MARGIN:
11.5
(Allocated Operating Profits (divided by) Segment Sales)

ASSET INTENSITY:
56.2
(Allocated Assets (divided by) Segment Sales)

SALES GROWTH:
10.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)

BENCHMARKS FOR THE TOP FOUR COMPETITORS

ROA: Allocated Operating Profits (divided by) Allocated Operating Assets