BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2095 |
| INDUSTRY: | ROASTED COFFEE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 17586 (Total Sales in $Millions) |
|
OPERATING MARGIN: 15.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 57.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 10.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: NESTLE S A -SPON ADR |
74.5 | 32.1 |
| #2: SARA LEE CORP |
16.0 | 22.9 |
| #3: STARBUCKS CORP |
5.5 | 10.4 |
| #4: CHOCK FULL O NUTS CORP |
2.0 | 12.6 |
| Total of #1-4: | 98.1 | 27.1 |