Reward Customers

Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhausting.

We offer you both a short version and a long version of some of these segmentation concepts. Use the short version to complete your grainstorming in less time by continuing to Choice 3. Use the long version for more in-depth brainstorming.

A. Product Purchased Segments

• Loss Leader Segment: Choice 2 (
  long version)>> or Choice 3>>

B. Margin Building Segments

• Customer Cost Saving Segment: Choice 2 (
  long version)>> or Choice 3>>

• Company Revenue Improvement: Segment Choice 2 (
  long version)>> or Choice 3>>

• Low Demand Period Segment: Choice 2 (
  long version)>> or Choice 3>>

<<Return to Choice 1

<<Directions to Reduce Price