Reduce Price to Improve Revenues and Margins

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION

3. Reward Customers

Reward Creation of Demand

No.	SIC	Year	Notes
1	3674	1999	Intel's free offer: Sign up for three years of Internet service with one of several providers including Microsoft, AT&T, and CompuServe, and get a rebate of $400 on a computer.
2	4931	2000	Essential.com offers to sell utilities at lower rates than can be generally found elsewhere by aggregating customers. New England Electric System sells electricity through Essential at 10% below competitors' prices.
3	5600	2006	L.L. Bean has discontinued its 2005 offer of free shipping. It is now restricted to customers using the L.L. Bean Visa Card.
4	6141	2009	Some credit cards give more points or a higher percentage of cash back for certain types of purchases, like gas or groceries. Others offer incentives for buying certain products at specific times of the year, like home improvement shopping in the spring.
5	7375	2004	Google is introducing a new email service called Gmail. The free e-mail service with one gigabyte of storage will have ads down the side of the e-mail message. The ads will be determined by key words in the content of private e-mails.