Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE
Examples: We offer brief write-ups for each method describing a situation where the idea is used or implied. Use these supporting examples in order to expand your range of ideas. These examples are neither mutually exclusive nor collectively exhaustive.
We offer both a short version and a long version of some of these segmentation concepts. Use the short version to complete your brainstorming in less time by continuing to Choice 3. Use the long version for more in-depth brainstorming.
A. Product Purchased Segments
- Product System Component Segment: Choice 3>>
- Product Cost Savings Segment: Choice 3>>
- Volume Purchased Segment: Choice 3>>
- Loss Leader Segment: Choice 3>>
- Affiliated Member Segment: Choice 3>>
B. Margin Building Segments
- Low Demand Period Segment: Choice 3>>
C. Competitive Supplier Segments
- Targeted Competitor Segment: Choice 2 (long version)>> or Choice 3>>
- Occasion Segment: Choice 3>>
- Individual Customer Segment: Choice 2 (long version)>> or Choice 3>>
- Public Relations Segment: Choice 2 (long version)>> or Choice 3>>
- Performance Perception Segment: Choice 3>>
- Location Segment: Choice 3>>
- Relationship Renewal Segment: Choice 2 (long version)>> or Choice 3>>
<<Return to Choice 1